Project Partner: RG rohrgroup GmbH, based in Berlin, is a leading company specializing in the trenchless rehabilitation of indoor wastewater pipes. Our company was founded to share sustainable solutions and collaboratively shape a livable future. With our innovative and disruptive method called "PipePrinting"—in which a new pipe is sprayed layer-by-layer into the existing one, similar to a 3D printer—we offer a sustainable, CO₂-saving, and cost-effective alternative to conventional pipe renovation methods, even possible during ongoing operations. Due to high demand, rohrgroup is establishing a franchise system expected to generate revenue of approximately 45 million euros in the first five years. Current Situation and Challenge: Currently, quality assurance in pipe rehabilitation involves manually evaluating video footage and images recorded before, during, and after rehabilitation on-site. These videos are submitted via Dropbox, allowing technicians to leave the site immediately after their work. Reviewing these submitted recordings via Dropbox is monotonous, time-consuming, and error-prone. Extended processing times increase the risk of overlooking defects such as cracks, inaccurate coatings, or open spots. Poor inspection outcomes necessitate technicians returning to job sites, resulting in an inefficient, costly, and unprofessional process. Your Mission: Develop a prototype leveraging Artificial Intelligence (AI) to automatically analyze video and image materials and generate a detailed quality report in less than 5 minutes. The system should: Reliably detect and highlight defects, cracks, and irregularities. Offer an intuitive drag-and-drop interface for direct uploading and analysis of media files. Eventually function live in real-time—even in areas without network coverage (e.g., basements)—to immediately detect defects during rehabilitation. Possible Project Steps: IT Infrastructure Setup: Create an environment suitable for training the AI model. Model Selection: Choose appropriate AI and machine-learning frameworks. Training & Optimization: Train and continuously enhance the model using proprietary, real-world rehabilitation data. Integration and Testing Phase: Implement the prototype together with RG rohrgroup GmbH employees, including practical trials and systematic feedback collection throughout the project. Feedback Implementation: Incorporate experiences and feedback from colleagues to optimize the system. Go-Live & Stress Testing: Conduct trials under real conditions, including areas without network coverage, and evaluate the scalability of the solution. What You'll Learn: Project Management and Teamwork: Plan and coordinate an innovative, interdisciplinary project—from the initial concept through theoretical planning, practical implementation, to final deployment—gaining valuable experience in project management, teamwork, and creative problem-solving. AI Development and IT Infrastructure: Deepen your knowledge in developing and implementing AI models, and learn to establish a robust IT infrastructure. Practical Problem Solving and Critical Thinking: Apply digital technologies to solve real industrial challenges, question conventional solutions, and receive direct feedback from industry experts. Communication & Creativity: Enhance your skills in clearly presenting technical concepts and developing creative solutions. All these components will significantly enhance and increase employability!

Dieser Kurs wird angeboten von: rohrgroup solutions GmbH

FLYING STEPS EDUCATION gGmbH in Berlin is the first supplementary school in Germany to specialise in professional, 3-year training in the field of urban dance culture (hip-hop, breaking, popping, house, etc.). Flying Steps Education sees itself as a future lab for performative education and cultural diversity. Topics such as diversity, educational equality and talent promotion meet creative practice. This business case is not looking for traditional solutions, but genuine innovations. CHALLENGE: How can this innovative educational format be made optimally visible in order to target new talent (students), attract cooperation partners and sponsors and build a strong, sustainable brand? TASK: Analysis of our current positioning, development of an innovative communication and marketing concept, as well as a strategic plan for networking with brands, media and cultural funding programmes. GOAL: Concrete, creative impulses and initial realisable concepts that sustainably position the innovative education model - both among potential students and in the public and funding landscape. CREAM ON TOP: Flying Steps Education offers students access to exclusive material and videos of our training & public performances, authentic insights into the community of urban artists and a great openness to creative ideas. FURTHER INFORMATION: flyingsteps.education/home-eng/ and flyingsteps.com/en/

Dieser Kurs wird angeboten von: Flying Steps Education gGmbH

As a professional studio, our company Framekollektiv (KWK Media GmbH) creates impressive 2D and 3D animations in the form of videos, interactive elements and brand designs for many different clients. From concept to planning to implementation: everything from a single source. We also produce live-action film formats for various purposes. The company was built up entirely with equity capital by several young minds and has been growing diligently ever since. The challenge: “Agenda 2030”. With your help, we want to take the development of our company to the next level. After all, there are many important decisions and hurdles to overcome over the next few years for which we are looking for creative solutions: From location and acquisition to staff expansion and format development, everything that moves start-ups is included. Together with you, we will look at the details of our current corporate strategy and are excited to see what optimization potential and ideas you can contribute to push our development. Benefits: No hierarchyl, coffee, snacks as well as many tips, insights, templates, contacts and experiences for those interested in founding a company who are considering starting their own business with their own savings after graduation. Further information about us: www.framekollektiv.de

Dieser Kurs wird angeboten von: KWK Media GmbH

Zalando is a leading European online platform for fashion and lifestyle with over 6000 brands in its portfolio, dedicated to providing customers with an unparalleled shopping experience. As part of our ongoing efforts to enhance customer engagement and drive sales, we are initiating a 3-week student project focused on exploring innovative digital marketing strategies for our gift card promotions. This project will specifically dive into the burgeoning fields of social commerce and influencer marketing, with a focus on leveraging these channels to reach and engage our target audience across our top 9 markets. (DE, AT, CH, IT, NL, ES, FR, PL, BE). This 3-week student project focuses on identifying and engaging relevant micro-influencers. gift cards @ https://drive.google.com/file/d/1-OExdP1oVGJZwnDrCWx9-keDzz0jm8Na/view?usp=sharing project info @ https://drive.google.com/file/d/1LHg6qsTEIKIt-2eEuZr3-USV_o2uFW_T/view?usp=sharing

Dieser Kurs wird angeboten von: Zalando SE

Would you like to help shape cultural projects and implement your ideas in the field of social media and newsletter marketing? Then this project is just right for you! As part of this challenge, you will develop a fresh, creative communication concept for ART BREAKERS - a Berlin-based organizer of art and cultural experiences. Your focus will be on social media and newsletter marketing. The aim is to reach new target groups, activate existing fans and expand the community. It is important to us that content and playout are developed with modern, innovative tools and can be played out as automatically as possible. Your input is needed: - How can ART BREAKERS become more visible? - Which content formats work - also with moving images? - How can newsletters become readable, personal & relevant? - What new ideas can you bring to the table? About ART BREAKERS ART BREAKERS is a Berlin-based cultural start-up that brings art and culture to life in a lively, interactive way. We offer inspiring online tours, exhibition visits, cultural trips and exclusive events - always with the aim of connecting people through culture. Our formats arouse curiosity, open up new perspectives - and bring art out of the ivory tower and into life.

Dieser Kurs wird angeboten von: ART BREAKERS

CIRCULAR STRUCTURAL DESIGN (CSD, www.circular-structural-design.eu) is an innovative company in the field of circular construction and decarbonization. As part of the SRH student project, students will explore whether a B Corp certification (www.bcorporation.de) offers strategic added value for CSD. The case study includes an analysis of the certification process, selected sections of the B Impact Assessment (BIA), and an evaluation of the company’s performance in areas such as environment, governance, and community. The goal is to identify strengths and weaknesses, conduct a SWOT analysis, and develop concrete strategic recommendations. Optionally, students may design a communication concept that integrates the certification into the company’s brand strategy. This case study is aimed at master’s students with backgrounds in sustainability, construction, or management – and is equally relevant for those in marketing, communication strategies, and human resources, as the certification also affects internal culture, leadership, and external impact.

Dieser Kurs wird angeboten von: CIRCULAR STRUCTURAL DESIGN

Industry: Media / Lifestyle / Marketing / Community Building Project description: Berlin is diverse, exciting – and even for Berliners, confusing. Numerous discount cards and programmes attempt to make culture, gastronomy, leisure, city tours and sports accessible. However, they are either limited to one area, focused on mass appeal, geared towards tourists, or arbitrary and impersonal. Your task: Develop an innovative benefits programme or benefits card exclusively for Berliners. The focus is on curated recommendation marketing – personal, high-quality, authentic. The aim is to create a new product combining culture, gastronomy, leisure and sport. This could be a classic offer in the form of a daily tip, email newsletter, social media, discount offer or a curated Berlin day to discover your own city. Task: MARKET ANALYSIS AND BENCHMARKING Compare existing offers such as Get2Card, Abundo, TwoTickets, Rausgegangen, Mit Vergnügen, Berlin Welcome Card, Museum Pass, restaurant cards, Groupon, etc. (check what other special offers are available for the individual sectors). What are the strengths, weaknesses, opportunities and risks? (SWOT analysis) PRODUCT DEVELOPMENT AND USP DEFINITION Develop a clearly defined range of benefits: • What distinguishes your product from existing ones? • What needs of Berliners do you address? • What emotional added value does your programme offer? BUSINESS PLAN DRAFT Outline an initial business model: • Target group and reach • Sources of income and partner acquisition • Cost and revenue structure COMMUNICATION STRATEGY Develop ideas for brand identity and launch campaign: • Naming, look & feel • Online and offline communication • Referral marketing and community building We are available as your point of contact throughout the project period.

Dieser Kurs wird angeboten von: MBLN25

** Your task: Develop a short, engaging promotional video for the Berlin startup Trueffles - it can also be a video series, depending on the concept. Trueffles helps you understand how everything is connected. It offers a visual research tool that allows you to connect, explore and publish information via intelligent mind maps with AI support. ** The video or video series is intended to: - Arouse curiosity - each video no longer than 60-90 seconds - Make you want to create a free account - Remain honest - no false promises - Be shown on YouTube, Instagram, TikTok and other advertising platforms (if it's great and fits on our website too) ** This is what you can expect from us: You will be briefed and supported by our founder Tinush*Tina Weise (LinkedIn: www.linkedin.com/in/tiweise). You will get access to our platform, branding material, current videos and support. The best videos will get a Trueffles Lifetime Membership for free. Show how exciting knowledge can be when you connect it right! #everythingconnects We look forward to meeting you! - The Trueffles team www.trueffles.com

Dieser Kurs wird angeboten von: Trueffles

**Your task: Use the Trueffles platform to create two to three particularly exciting Trueffles Spaces - visual knowledge maps that can be published on our platform. The aim is to research content that is so interesting, entertaining or surprising for future users that they want to try Trueffles for themselves. **The maps should: - Arouse curiosity and invite you to think further - Be visually appealing, well-researched and clearly structured - Offer surprising connections or deeper insights - Be able to be shared publicly on Trueffles Topic ideas (freely selectable or self-developed): - Political networks - Conspiracy narratives and their sources - Cultural movements - Tech ecosystems (e.g. Web3, AI companies) - Who is behind what? (e.g. lobbying, media, companies) - Pop culture, series universes, relationship networks - ... and what interests you! **This is what you can expect from us: You will be briefed and supported by our founder Tinush*Tina Weise (LinkedIn: www.linkedin.com/in/tiweise). You will get access to our platform, branding material, an introduction to Trueffles AI (T.A.I.) and support with the publication of your spaces. The best maps will be featured prominently on our website - and rewarded with a Trueffles Pro Lifetime Membership. Show how exciting knowledge can be when you connect it right! #everythingconnects We look forward to seeing you! - The Trueffles team www.trueffles.com

Dieser Kurs wird angeboten von: Trueffles

Many young people make financial decisions before they fully understand concepts like budgeting, debt, or contracts. Financial education is rarely a structured part of school curricula. Parents often lack the knowledge to fill this gap. The result: teenagers are vulnerable to over-indebtedness and long-term financial missteps. As part of an EU-funded project, we are developing an app aimed at helping 11–18-year-olds build financial literacy – not through lectures or textbooks, but through real-life scenarios, short stories, and interactive elements. The challenge: How can we design an app that keeps young users engaged not just once, but over weeks and months – while combining motivation, gameplay, and educational impact in a meaningful way?

Dieser Kurs wird angeboten von: Pfeffermind Consulting GmbH

Corporate Partnerships & Fundraising Mental health has become a major topic in society — but it’s still underrepresented in many corporate agendas. At Kopfsachen e.V., a non-profit organization based in Berlin, we are changing that. We develop workshops and educational formats that support young people in better understanding themselves and others, dealing with challenges, and finding their own path in life. Our approach is creative, honest, and down-to-earth — with no lecturing or stigma. To grow our impact, we’re looking to partner with companies that want to support youth mental health in meaningful ways — beyond donations and check presentations. And this is where you come in: Your challenge is to create a compelling, audience-specific strategy to attract and engage corporate partners. Think in terms of storytelling, materials, formats, and touchpoints. What does modern CSR look like when it’s done with heart and purpose? How can we convince companies that supporting youth mental health isn’t just the right thing to do — it’s also a smart investment in the future? Your deliverables could include a campaign concept, pitch decks, outreach materials, or even first drafts of corporate pitches. The goal is to bridge business thinking with social impact — and inspire companies to get involved in a movement that matters. What’s in it for you? Students working on this case will be invited to visit Impact Hub Berlin, where Kopfsachen is based. We’ll introduce you to our work and open up a conversation about what “impact in education” really means. You’ll also have the unique chance to join one of our school workshops and see first-hand how our work supports young people in their everyday lives.

Dieser Kurs wird angeboten von: Kopfsachen e.V.

Age-appropriate mental health workshops for students aged 12–18 How do you teach mental health in a way that actually speaks to teenagers — across very different age groups and backgrounds? That’s the challenge we face at Kopfsachen e.V.. We design workshops that make mental health relatable, practical, and empowering — helping students reflect, learn, and grow. Our main audience: school classes from grades 7 to 12. That means different needs, maturity levels, and learning styles — and we want to reach them all. Your task in this project is to co-create a new, modular workshop concept tailored to specific age groups. Build on our existing workshop formats and bring in your own creativity and know-how. We’re particularly excited about approaches such as Game-Based Learning, Deeper Learning, Learning Experience Design, Facilitation Hacks, New Work methods, and Design Thinking. Use your skills and your field of study to turn complex topics into experiences that truly resonate. Your outcomes could include storyboards, concept drafts, method toolkits, or even working prototypes of individual workshop modules — for example, for an 8th, 10th, and 12th grade classroom. The goal: engaging, age-appropriate mental health education that’s fun, meaningful, and impactful. What’s in it for you? You’ll be helping shape a new generation of mental health education — and your ideas might soon be implemented in real classrooms. In addition, you’ll be invited to Impact Hub Berlin, where Kopfsachen is located. There, you’ll learn more about our work and discuss what social impact in education looks like today. You’ll also get the chance to observe one of our workshops at a local school — a powerful experience that connects concept with real-life relevance. If you’re interested, we even offer opportunities to continue working with us beyond the project and support the rollout of your ideas at our four project locations.

Dieser Kurs wird angeboten von: Kopfsachen e.V.

Project Proposal for the ideArea Module 2025 at SRH Berlin University of Applied Sciences Title: “AI Meets Local Journalism – New Marketing Strategies for STUDIO 47” Project Partner: STUDIO 47 – The regional television broadcaster for Duisburg, the Ruhr area, and the Lower Rhine region Project Period: July 21 to August 8, 2025 Contact Person: Sascha Devigne, Editor-in-Chief of STUDIO 47 Background: STUDIO 47 is the only private regional TV broadcaster in North Rhine-Westphalia. For several years, we have been consistently integrating artificial intelligence into our editorial workflows. With proprietary tools such as “BotCast” (automated text and video production), “ClipSense” (automated archiving and content tagging), and the AI-powered avatar project “AvaTalk” (virtual avatars moderating and conducting interviews), we are among the national pioneers of AI in local journalism. These developments are not only technologically exciting but also have the potential to establish new business models. The next logical step is the strategic marketing of these innovations. Project Objective: The aim is to develop a go-to-market strategy for one or more of STUDIO 47’s innovative AI tools (e.g., AvaTalk, BotCast). Students are expected to create a creative and practice-oriented marketing and sales concept that enables STUDIO 47 to reach new target groups, attract partners, and increase media visibility. Key Questions: • How can complex AI tools in the media sector be communicated in an understandable and appealing way to different target audiences? • Which communication and sales channels are suitable for market entry? • What could pitch decks, product videos, microsites, or other formats look like to promote our tools? • What types of partnerships (e.g., with startups, educational institutions, media houses) could be beneficial? Expected Deliverables: • Target-group-specific marketing strategy (B2B and/or B2C) • Communication concept with visual/verbal branding ideas • Mock-ups or prototypes (social media campaign, landing page, video teaser, elevator pitch, etc.) • Recommendations for further market rollout Support from STUDIO 47: • Briefing on tools, target groups, and current communication approaches • Provision of materials (screenshots, videos, etc.) • Feedback meetings with the innovation and editorial team • Final presentation to the management and editorial board Why This Project is Ideal for the ideArea Module: Students will work on a real, innovative media product with high social relevance. They will combine creative marketing with digital innovation strategy and gain an authentic insight into how a regional broadcaster operates like a “mini start-up.” The project offers ample space for creative initiative, critical reflection, and entrepreneurial thinking. Additional Benefit: If there is mutual interest, a continued collaboration is possible (e.g., internships, extended project work, real-world implementation of ideas). We are looking forward to an exciting collaboration with the ideArea team!

Dieser Kurs wird angeboten von: STUDIO 47

For two decades, B2C marketing was synonymous with Google marketing: Good SEO ensured organic visibility in search results, while SEA provided presence via Google Ads. In the future, the classic search engine will lose relevance: In conversations with AI language models or through AI agents, the origin of recommendations and results becomes increasingly difficult to trace. Prompts like "ChatGPT, it's raining—what can we do as a family now?" or "Gemini, I want to go on a city trip this weekend—book it for me" represent just a small sample of the possibilities. Initial Situation and Challenge: More and more people are using AI-based assistants to learn about historical topics, tourist attractions, or educational offerings. Unlike traditional search engines, these systems no longer display lists of links, but instead generate direct, often context-free responses. This leads to several challenges: Lack of understanding of the results: Why does the AI recommend X but not Y? Incorrect or outdated information: Generative AI does not always rely on current or accurate data sources. The Key Question: How can advertisers actively influence these systems—content-wise, structurally, and strategically? Your Mission: You will develop a strategic concept and a functional prototype to manage and verify the visibility and accuracy of information about the Deutschlandmuseum in generative AI systems. The goal is to systematically analyze: How do generative AI models "think" about the Deutschlandmuseum? What factors influence the integration and weighting of content? How does optimization for AI search differ from traditional SEO? How can content, data formats, and metadata be optimized to be more attractive and usable for AI models? How can AI-based search be guided? Project Partner: Deutschlandmuseum

Dieser Kurs wird angeboten von: Deutschland Museum DM GmbH

How can music streaming data be processed in a way that it can not only be understood but also actively used? This is the central question for the Berlin-based music distributor recordJet. Together, we want to develop an innovative analytics tool that helps musicians and labels make better decisions for their careers - based on data that really helps them move forward. The task is to design a tool that goes far beyond classic dashboards. Instead of prefabricated diagrams, the aim is to create a flexible, interactive platform on which users can set their own filters, build individual visualizations and play with the data - depending on what they need at the time. You work with real trend data from platforms such as Spotify or Apple Music. The goal is a system that makes complex content intuitive and creative to use - a “data playground” for the music scene.

Dieser Kurs wird angeboten von: recordJet

Make us visible! – How do you turn a 120-year-old journalists’ association into a story for the future? Who we are: The Foreign Press Association in Germany (VAP) is the country’s oldest and most influential network of international journalists. From Berlin, our members report for some of the world’s leading media such as Reuters, The New York Times, The Economist, Financial Times, Bloomberg TV, Al Jazeera, NHK Japan, Deutsche Welle, El País – and many others. They have exclusive access to Germany’s top political institutions – and define how the world sees the country. Sometimes, our questions make history. For example, when the colleague from the Italian news agency ANSA asked about new travel regulations during a live press conference in East Berlin in 1989. Hours later, the Berlin Wall fell. The challenge: In 2026, the VAP turns 120 years old. This milestone is our opportunity to look ahead and reposition ourselves for a new generation. How can we become more visible to young international journalists in Germany? How can we attract potential supporters or funders – while remaining fully independent and credible? Your mission: Reimagine how we present ourselves – and pitch bold, creative concepts that bring the VAP into a new era. You could create a campaign aimed at next-gen media professionals. You could develop a concept for a short video or social media reel. You could design a modern anniversary strategy that blends legacy with innovation. You could suggest funding ideas that reflect our values and independence. How you approach it is entirely up to you. We’re excited to see your ideas! Who is this for? This project is ideal for students with interests in: • journalism and media • digital storytelling and campaign strategy • political communication and public discourse • branding, design, or community engagement Whether your strength is research, concept development, visual communication, or writing – your perspective matters. What counts most is creativity, curiosity, and a sense for real-world impact. What we offer: • A real-world project with the potential to go live in 2026 • Exclusive insights into international political journalism • Feedback from experienced global media professionals • Visibilityy for your work in a high-impact 

Dieser Kurs wird angeboten von: Verein der Ausländischen Presse in Deutschland e. V.

Increase brand awareness of Raumhaus towards architects and designers 1. initial situation Raumhaus is an established Berlin-based family business specialising in high-quality office and contract furnishings. We are driven by holistic solutions for productive teams and success in companies. With an 8-strong planning team and a structured planning process, the company realises room concepts for all aspects of the office. Raumhaus also works independently with top brands such as Vitra, Steelcase, Thonet and Artemide. The visibility and brand loyalty towards architects and designers - especially with a focus on the office and contract sector - can be expanded. The aim is to position Raumhaus as a relevant, inspiring and reliable partner. 2. Objective To increase the brand awareness of Raumhaus in the design and architecture scene in Berlin and Brandenburg 3. Target group primary target group: • Architects, interior designers, product designers, design offices • Focus: contract and office furnishings, holistic spatial concepts, workplace design • Berlin, Berlin Brandenburg metropolitan region • Affinity for design brands, sustainability, materiality and aesthetics • Expectation: Competent, inspiring, collaborative partnership • Secondary target group: • Project developers, building owners, property managers with a focus on interior design • Multipliers in specialised media / architecture communication secondary target group: • Project developers, building owners, property managers with a focus on interior design • Multipliers in specialised media / architecture communication 4. tonality & brand values • Clear, competent, cooperative • Design-savvy, but not elitist - accessible, solution-orientated • Inspiring without being arbitrary 5. key messages • Raumhaus understands spaces as functional and creative experience spaces. • We work with and for architects - at eye level. • Raumhaus combines consulting, planning, logistics and installation in a structured process. • Access to international design brands such as Vitra, Steelcase, Thonet and Artemide • Whether you're a tax firm, start-up or corporation - we create working environments that make you feel good, increase motivation in the workplace and promote success and productivity.

Dieser Kurs wird angeboten von: Raumhaus

Hotel Berlin Berlin is one of the largest conference hotels in Berlin. The events market is highly competitive, and we want to use AI to find additional business for this sector. • The aim of the project is to find the right AI tools for the sales department and evaluate their costs and benefits. • The tool should search various portals on the Internet, such as LinkedIn, for suitable companies, find the right contact and contact them by email. • There are already B2B tools that do this. These should be compared and a recommendation made for selection. • It should also be examined whether it is possible to use one of the AI tools to build an agent for this task or have one built. • We see associations that regularly organise events and conferences as a test field. • Bonus points for other implementable ideas such as how AI can be used to market the hotel. The ideal team should have members who already have good AI knowledge. Experience in sales would certainly also be very helpful.

Dieser Kurs wird angeboten von: Hotel Berlin Berlin

We, Jens and Tobi, are currently working on a really smart AI finance platform. The idea? We want to support experienced investors with entrepreneurial spirit in passing on their know-how and assets to the next generation in such a way that the spark for entrepreneurial investing is passed on directly. Have you lost your heart to entrepreneurship, finance and artificial intelligence? Perfect! If you also want to work with us to use AI to make complex financial knowledge easy and accessible to everyone, then you've come to the right place. We want to work with you to build a financial platform that is truly fresh – for the next generation of investors with entrepreneurial DNA. Look forward to a deep dive into the world of current AI applications and be there when we develop new tools for smart wealth creation. We are super excited to see what we can achieve together. And who knows, maybe we will write the next chapter of your – and our – future together! Sound good? Then get in touch! Jens and Tobi

Dieser Kurs wird angeboten von: My Finance Impulse GmbH

Imagine you have a product that can do something really cool – but no one understands it. Not yet, anyway. Your mission: Make a strong product visible. Understandable. Desirable. The Real Marketing Platform helps brands roll out their campaigns locally: in gyms, car dealerships, pharmacies, retail stores. Fast, CI-compliant, efficient. The problem: - The platform is great, but it lacks a story. Your task: - Give this product a voice, a face, a presence. What you will develop: - A sales strategy that shows how to win customers - A visual pitch deck with wow factor - New, clear website content (text, structure, benefit arguments) - A well-thought-out social media strategy for awareness and leads - Optional: ideas for blogs, newsletters, demos, testimonials, explanatory formats Why this is exciting: - You will work on a real project with real potential - You will help a business area to grow - Your idea can actually be implemented - You will combine strategy, communication, AI, sales, UX and campaigning - And: You take creative control! What counts: - Understanding how brands tick - Thinking from the perspective of the target group - Creative concepts with clear benefits - Smart, simple, effective solutions Ready? Then get the platform talking. And show us what real communication looks like. Check your site: www.the-real-stuff.com https://www.the-real-stuff.com/the-real-marketing-platform-de

Dieser Kurs wird angeboten von: The Real Stuff

In this interdisciplinary practical project, you will work with an innovative HealthTech startup that is developing a radar-based fall detection system with vital sign monitoring for use at home. The aim is to prepare the market launch together: from strategic positioning and creative communication approaches to user-centered product design. Possible areas of responsibility (depending on specialization): • Market analysis and business model validation • Development of branding and storytelling • Target group analysis and go-to-market strategies • UX/product design for domestic use • Design and prototyping of interface or hardware We are looking for creative and committed students who are interested in social impact and market-oriented innovation.

Dieser Kurs wird angeboten von: Life Saver - LiSa

Create. Test. Launch. In 3 Weeks. We’re building a startup that pairs founders with Content Buddies — creative people who capture authentic, behind-the-scenes content at events, talks, and workshops. The goal? Help founders be seen online — without the awkwardness. Creating content becomes as easy and natural as having a conversation. You’ll join one of two real-world project teams: **Client Growth Team (Business Builders) → Research founder pain points (Exchange, learn, find insights) → Write scroll-stopping messaging & copy (Make it work) → Build & test a lean landing page funnel → Launch a real waitlist or sign-up page (See your project in action) **Content Buddy Academy Team (Community Builders) → Design an onboarding flow that feels human (Make people curious) → Create trainings, checklists & video intros (Make them learn → Interview real content buddies → Test your ideas with real people (Hands on content experiences) ⸻ This is not a theoretical project. You’ll build something that goes live — with real users, real feedback, and real-world outcomes. ⸻ This is for you if you… ( ) Create content with phone or camera (or want to learn it fast) ( ) Love feedback, testing, and user research ( ) Want portfolio content that proves what you can do ( ) Think like a founder — and act like one ⸻ >> Join the sprint. Build the thing. Shape the future of content creation. > bettercreativebusiness.com

Dieser Kurs wird angeboten von: BetterCreativeBusiness

wycomco has been working for years in the field of IT consulting and services for agencies and companies, especially for Apple devices. With our current startup, we are developing an AI agent that supports users with problems in dealing with the Mac. Description We would like to involve you in the development and expand the AI and communication with you - shortly before we go public with it. We currently have a beta version of the AI agent, which will be tested and continuously developed. At the same time, we are preparing a theme management system with which we want to position ourselves in the competition and start advertising communication. We already have a name and visual elements for this. Your task Test, evaluate and provide feedback on the beta version to continuously improve the dialog with AI. - Which topics should we cover around AI & agent technology? - On which platforms and formats should we be present? (e.g. podcasts, congresses) - How do we differentiate ourselves from the competition? - Which social media measures are suitable in the B2B sector? What should you bring with you? - A Mac (Apple computer) - Willingness to install our software - Interest in technology, AI, digital communication - and a desire to really help shape something Got curious? Then get in touch with us and become part of an exciting project - practical, innovative and future-oriented.

Dieser Kurs wird angeboten von: wycomco GmbH

Internal communication is more important than ever for companies today. We want to find out how much priority companies give to communicating with their employees: - What are the companies' goals? - How are the departments strategically positioned? - How often do they communicate? - How much budget and personnel is available for communication? - What trends can be observed here? The results will be presented at an industry event at Axel Springer Corporate Solutions in November and published in a report. The results will be highly relevant, as studies in this area are rare, but the findings are highly relevant to professionals and the industry. You will tackle these tasks together with us: - Survey of approx. 100 communication professionals - The target group is large German medium-sized companies and DAX companies - Study design and implementation (recruiting participants, distributing the survey, conducting telephone interviews if necessary) - Evaluating the survey and creating a report on the results We offer you the following: - Intensive involvement in the development process - Content support for all questions - Access to our network - Use of ASCS premises and technology - Our communication expertise - Presentation of the results at our event in November We look forward to your feedback!

Dieser Kurs wird angeboten von: Axel Springer Corporate Solutions

Have you heard of Neuschwanstein Castle, that Disney-like magnet of magic high in Bavaria’s mountains? Picture yourself there at golden hour, under a starry sky, hearing the birdsong drift through the air—while world-class classical concerts by renowned artists unfold in the open-air courtyard. Since 2024, this dream has become reality: the Neuschwanstein Concerts turn the famous fairy-tale palace into a unique stage of magic, myth and music. Yet from 2026 silence threatens: key public grants may disappear, endangering a non-profit festival whose vision moves people deeply. STATUS QUO: A dedicated volunteer team has already poured in thousands of hours to bring the festival to life, while public grants, sponsors, donations and membership fees still carry most costs - ticket sales cannot generate the needed revenue. CHALLENGE: Essential six-figure subsidies may vanish from 2026, jeopardising the project’s foundation and risking that the music will fade forever. YOUR MISSION: Your mission is to build a resilient financing ecosystem that rescues 2026 and secures the festival long-term: craft fresh funding concepts—from alternative grants and clever sponsorship to innovational donation and membership models. We seek bold minds with heart, vision and entrepreneurial spirit. We know how much creativity, curiosity and ideas SRH students own — exactly what we need now. With your outside perspective and fresh thinking, you can help safeguard a cultural project cherished by many; your ideas could decide whether this musical fairy-tale continues. WHAT WE OFFER: If the festival goes ahead thanks to your support, we will invite you to the 2026 concerts as a thank-you; as volunteers we value genuine commitment and want to open the castle’s gates and the magic of classical music to a new generation. You will also gain hands-on experience in crisis and cultural management, impact investing and compelling storytelling—royal credentials for any résumé in the creative, business or non-profit worlds. Dare to show how much future lies in your creativity. Further information on the 2025 festival: https://www.neuschwansteinkonzerte.eu/

Dieser Kurs wird angeboten von: Neuschwanstein Konzerte gGmbH / Konzertgesellschaft Neuschwanstein e. V.

Around 68% of founders work solo in their first year - and rising. Despite this, solopreneurs are often overlooked in the start-up scene: They rarely have access to investor rounds or start-up programms. There is also a lack of suitable offers. What the hype wants to change this - as the first platform specifically for solofounders. The aim is to use structured content and mentoring to convey the most important business basics in a simple, digital and budget-friendly way for solo founders in the start-up phase. Project goal: The first digital product in form of a video masterclass is to be designed, produced and launched in three weeks. Thematic focus: There are two topics to choose from (final decision at the kick-off): 1. Personal Branding & Authentic Visibility 2. Productivity with AI & tools for solopreneurs Core questions for the implementation: - Concept: How should a digital masterclass be structured in order to convey the most important core elements of the topic in an exciting way? (Scope, length, number of chapters, script) - Implementation: In which setting should a masterclass be created to match the What the hype branding with the founder Anne Euler as host? (YouTube Studio, Café Flair, Co-Working Space, etc. incl. editing in post-production) - Go Live: How can the integration on the website incl. external advertising be realised? If you have any questions about the project, please contact the founder Anne Euler via Linkedin or email. Also before choosing a project. Contact details: Linkedin: https://www.linkedin.com/in/anne-euler/ Email: hello@whatthehype.de Contact person: Anne Euler

Dieser Kurs wird angeboten von: What the hype

#IchBinNichtUnsichtbar – Making Skin Conditions Visible Millions of people in Germany live with visible skin conditions like rosacea, acne, perioral dermatitis, or psoriasis. Many of them avoid cameras, eye contact, and public attention. At Xeno, we create evidence-based natural skincare that is truly gentle – even for highly sensitive skin. And we stand for a new kind of confidence. With our campaign #IchBinNichtUnsichtbar (“I’m not invisible”), we want to give these individuals a voice. The concept: a social media campaign that uses bold imagery, honest messaging, and low-barrier community participation to build courage. Starting anonymously or with blurred faces – then moving towards proud, confident visibility. Real, not polished. Show skin – show strength. Your task: Within three days, create a fully finished mini campaign ready to launch on social media and via PR. Expected outcomes: * 5–7 ready-to-publish social media posts (visuals, copy, optional story templates) * Short video (max. 60 seconds) – filmed or animated * One key visual with campaign claim * Intro text for press or landing page * Short guide for user participation (hashtag, CTA, tone of voice) We’ll support you with: * Insights into our audience and brand values * Feedback sessions during the process * Real user voices and feedback * Visibility: we’ll publish the campaign on our channels This case is ideal for teams with backgrounds in psychology, communication, design, marketing, photography, film or storytelling. We’re looking forward to seeing your eye for real stories – and campaign ideas that move people without sugarcoating.

Dieser Kurs wird angeboten von: Xeno GmbH