The automotive industry is still heavily dominated by men. This project aims to develop innovative strategies to make the industry more attractive to young women. SRH Berlin students will identify practice-oriented measures to promote gender diversity and inclusion in the automotive industry.

Dieser Kurs wird angeboten von: Enterprise Mobility

The FEZ-Berlin is the largest children's, youth and family centre in Europe. It has an indoor area of more than 13,000 square metres. We would like to see an inclusive guidance system with easy language, colour contrasts, Braille lettering and talking systems/pillars. Talking pillars could also guide international visitors.

Dieser Kurs wird angeboten von: FEZ-Berlin

FEZ-Berlin is the largest children's, youth and family centre in Europe. It has an indoor area of more than 13,000 square metres. Around 700,000 visitors come to the FEZ-Berlin every year. The FEZ-Berlin is first and foremost a centre for children and their families. It would be very important for us to involve children in the planning and realisation of our centre. However, as there are hardly any fixed structures for visiting our centre, it is very difficult to involve children in a participatory context. We have therefore been struggling for years with the question: How can we create stable structures for children's participation?

Dieser Kurs wird angeboten von: FEZ-Berlin

At a time when digital magazines are like stars in the sky and the internet serves as a universal bookstore, we are proud that AMORELIE's digital magazine, AMOREmag (https://magazin.amorelie.de/), is more than just an online magazine. We know that our readers are not just looking for information, but for inspiration, education and stories that touch the heart. Our target group loves mobile first and inspirational content. THE WHY: The aim of this project is to emphasise the purpose of AMOREmag and draw attention to the magazine as an educational and inspirational sidekick to AMORELIE. We want to entertain AND at the same time subtly encourage people to buy our products - while maintaining the authenticity of the magazine. THIS IS WHAT WE PROMISE OURSELVES: Trust in our brand, customer loyalty and a deep connection and loyalty. Increase sales by effectively integrating subtle purchase incentives into the AMOREmag content. Strengthening the brand image by providing high-quality content that reflects AMORELIE's values and mission. Growth of the online community. EXPECTED BENEFITS The success of this project can be evaluated using the following metrics: Increase in website traffic and dwell time Increase in conversion rates Improved brand perception, awareness and loyalty metrics Increased visibility and reach IN A NUTSHELL The biggest challenge in realigning AMOREmag is finding the right balance between informative and promotional content in order to maintain the magazine's independence and authenticity. What is the magazine's future USP? What will continue to make it unique and how will it stand out from the competition?

Dieser Kurs wird angeboten von: Sonoma Internet GmbH | AMORELIE

Project Description: Establishing Innovative Influencer Management 1. Project Goal: The main objective of this project is to develop an innovative idea and establish a corporate structure to build an influencer management that stands out from existing approaches and sets new standards. 2. Problem Description: Current influencer managements are stagnating in their development and offer little value for both brands and influencers. The technical possibilities as well as the potential of influencers are not fully utilized. Additionally, there is a lack of effective networking within the influencer industry. Currently, managers often do not manage the creators but rather focus on managing their inbox to earn money with them. 3. Target Audience/Stakeholders: The target audience includes influencers, brands, potential cooperation partners, and the company "Anti Boring Content Club," which specializes in the implementation of influencer projects. 4. Methods/Technologies: The entire project will be implemented digitally, utilizing modern technologies and digital platforms to enable efficient influencer management. 5. Expected Research: An analysis of current influencer marketing managements in Germany to identify existing weaknesses and potentials. This project aims to develop an innovative influencer management that overcomes existing weaknesses and provides value for both brands and influencers. Through the use of digital technologies and effective networking within the industry, the project aims to set new standards in influencer marketing.

Dieser Kurs wird angeboten von: Anti Boring Content Club

youniversapp is a mental well being app for teens and a support system for entire family in German. We are looking to enhance our current UI/UX. this could be involve new design, user interview and optimisation. If you are interested please get in touch.

Dieser Kurs wird angeboten von: youniversapp

In a world full of TikTok trends and inspirational content, we are looking for concepts to bring our brand, Lalin, and our innovative reusable eye pads to a wider audience. We want to present more than just another morning routine - we want to deliver unique, entertaining content that puts a face to our brand and shares our personal story. Creativity is required! Your task is to come up with 4 recurring formats and create a detailed description for each, outlining the content, the objective and the desired impact on the audience. Also develop a visualisation for each concept (mood board, videos, etc.). Consider what types of content are currently successful on TikTok, such as videos that exceed the one-minute mark. Contact details: Company: Lalin (www.la-lin.de) Email: business@la-lin.de Contact person: Carolin Paulick

Dieser Kurs wird angeboten von: Lalin

Project description: The task is to develop a structured concept for a female start-up community, which currently has over 170 members on WhatsApp. This community serves to provide support and empowerment for women at different stages of starting a business. The aim is to create a platform where members can exchange views on everyday business issues and benefit from the experiences of others. Objectives of the project: - Structuring community communication: developing an efficient model for exchange within the community, both online and offline. - Concept for offline events: Developing concepts for regular meetings, panel discussions and lectures that add value and inspire members. - Member engagement: Development of strategies to increase active participation and exchange between members. - Scalability of the model: Suggestions on how to effectively grow the community and include more female founders without compromising the quality of the network Contact details: Email: Emily.schomaker@embesch.com Contact person: Emily Schomaker

Dieser Kurs wird angeboten von: EmpoHERnetwork

Our offer: My Protectify is an innovative platform dedicated to the protection and support of victims of domestic violence. Our aim is to create a safe and accessible environment where victims can receive help anonymously and discreetly. Our services are multilingual and available around the clock to ensure that everyone, regardless of their background or time of need, can access support. Our solution tackles exactly where the research begins in silence, before face-to-face conversations take place. Using an AI-supported help chat, we offer those affected an easily accessible route to personalised information via a web interface and common messenger services. This simplified, high-quality research reduces the number of attempts required, speeds up the process until the first contact is made and lowers the cancellation rate when searching for help. My Protectify not only stands for immediate support, but also for education. In the long term, we aim to achieve sustainable change by raising awareness of domestic violence, empowering victims and breaking the taboo surrounding this topic. With targeted social media content, we want to take control of this. Our need: We want to carefully craft our social media strategy for a sensitive topic. For this we need: - Social media strategy: What does an effective strategy for this sensitive topic look like? Which platforms are best suited for this? - Example posts: How is such a post designed? How do you communicate this topic appropriately in a post? Develop visual examples including descriptive text. - Content calendar: Develop a content calendar to ensure that posts are published regularly and at the optimum time. - Measuring success: Establish KPIs (key performance indicators) to evaluate the evaluate the effectiveness of the posts and the overall strategy Contact details: Company: MyProtectify Email: Sogol.kordi@myprotectify.org Contact person: Sogol Kordi

Dieser Kurs wird angeboten von: My Protectify

Project description: David versus Goliath - The shortage of skilled labour is a tough challenge for the start-up scene. Despite all efforts to increase flexibility and team dynamics, many positions remain vacant. Start-ups in particular, as drivers of innovation in the German economy, must not be hindered in their growth by a lack of personnel. The solution: Power the Hype - the business development collective that supports start-ups in achieving their growth targets. As a spin-off of What the Hype, a company that advises solopreneurs, Power the Hype focusses on the transition of start-ups from the early to the growth stage. Our aim is to bridge acute HR bottlenecks, impart knowledge and empower employees. Key questions for the students: - How can a scalable business model be effectively built on a collective basis to meet the needs of start-ups? - What strategic positioning is required to be attractive and differentiated for start-ups? - How should the communication on the website and Linkedin be designed to effectively communicate the positioning and generate interest? - How is the communication between What the Hype and Power the Hype differentiated in the external presentation in order to clearly present the identity and offerings of both companies? Contact details: Email: hello@whatthehype.de Contact person: Anne Euler

Dieser Kurs wird angeboten von: Power the Hype

The Female Impact Summit is one of the most successful female leadership events in Germany. In February 2025, the Female Impact Summit will take place in Berlin for the third time. 120 top female leaders from business, politics, media, science and culture have been invited, including award-winning DAX board members as well as well-known female entrepreneurs from the DACH region. 10% of the places are allocated to young female founders. The first summit already had a total reach of around 40 million. The second summit in February 2024 was able to reach 152 million contacts worldwide. The aim for 2025 is for even more young people to find out about it. This project is therefore intended to give students the opportunity to experience a project up close, accompanied directly by the initiator of the Summit, Yu Zhang. The aim is to develop creative sustainable media strategies (press, PR and especially social media). The best participants from the project team will later have the opportunity to participate in the realisation of the project.

Dieser Kurs wird angeboten von: Female Impact Summit

Dieser Kurs wird angeboten von: Institut für Ludologie

Many companies currently see sustainability as annoying, a profit killer and a cost driver - and reject it. This often has to do with bias, ignorance and fear. We want to change that. We do this with campaigns such as collecting garbage, workshops, keynotes, videos, social media - in schools, companies and at events of all kinds. With your support we want to publish a book. Publisher, concept, texts, team, there is already a lot and with you we want to concentrate on graphics, stakeholder profiles, a survey among stakeholders, especially customers and employees, or marketing. There are many exciting companies, organizations and great personalities alongside us - maybe you too? We decide together which task we will concentrate on. Anyone who takes part officially becomes part of the team - and the book. We look forward to seeing you!

Dieser Kurs wird angeboten von: Greenbytes

BACKGROUND: ‘A society in which all people are empowered to deal openly and competently with mental health’ - since 2020, we have been energetically pursuing our goal of empowering young people mentally. In doing so, we rely on scientifically sound educational formats and teach pupils, parents and school staff the basics of mental health skills and methods for actively promoting them. We see education as a lifelong process and want to support people in the area of mental health promotion in the long term, from primary school to career entry. We have had three locations since autumn 2022: Berlin, Cologne and Hamburg. 2024 is all about scaling: further locations are currently being set up and planned. OUR TARGET GROUP: Our target group is the group of workshop leaders who implement our Kopfsachen workshops at schools on a freelance basis. These are mostly students from the Department of Psychology. AIM: The aim of this project is to create a lasting sense of belonging to our organisation among the workshop leaders and to create incentives to develop long-term working relationships. We are working in the area of employer branding and learning and development. The task is to develop a scalable roadmap using the Berlin location as an example. The following core objectives are to be considered: - Attracting new talent: A strong employer image will attract qualified and suitable applicants. - Employee retention: Existing workshop leaders should identify with the company and be retained in the long term. - Differentiation from the competition: Kopfsachen should stand out positively from other employers. Impulses are to be developed that relate to the following elements: - Working environment and corporate culture: how do we support and communicate a positive and supportive working environment for workshop leaders who go to schools as freelancers? How do we create a community that proactively participates in processes? How do workshop leaders define themselves as a community? - Career opportunities and further training: What further training opportunities for workshop leaders are of interest? Which certificates offer attractive added value? - Participation: How can communication engagement be increased? How can we obtain binding feedback? How can we manage to integrate the workshop leaders as part of the processes of Kopfsachen? - Benefits and remuneration: What benefits in addition to a good salary are attractive and can be integrated (example: working hours can be counted as an internship)? KEY QUESTIONS FOR STUDENTS: - How can we convince new workshop leaders to make a long-term commitment to Kopfsachen? - What measures, benefits, activating opportunities for involvement are needed so that the workshop leaders recognise the added value and commit to Kopfsachen in the long term?

Dieser Kurs wird angeboten von: Kopfsachen e.V.

The Berlin-based company CO'PS produces schnapps with natural caffeine. Its classic product is a coffee and cola nut liqueur, complemented by a vegan salted caramel cream liqueur and an aperitif made from cascara, the coffee cherry. To increase brand awareness, CO'PS is planning to launch a TikTok account. This platform poses a particular challenge due to its strict guidelines for alcohol advertising. In addition, Generation Z has a different attitude to alcohol consumption than previous generations. The task is to develop a creative and appealing TikTok concept that presents CO'PS in an innovative way. The main aim is to come up with format ideas that are really relevant and interesting for the target group. The concept should be both informative and humorous and present the brand in an authentic and attractive way for Generation Z. CO'PS - let's move on. https://co-ps.com/ https://www.instagram.com/cops_weitergehts

Dieser Kurs wird angeboten von: CO'PS drinks GmbH

evolve is a community for personal growth and well-being. The main event is the annual evolve festival at Helenesee near Frankfurt (Oder). The vision of evolve is to create events that promote personal growth, self-discovery and a deeper connection to oneself and the world around us. To publicise the festival, a guerrilla campaign will be developed, mainly, but not exclusively, in the Berlin area. The challenge is to design actions that attract a lot of attention and at the same time can be realised cost-effectively. As the festival takes place 3 weeks after the InnoLabs, there is the possibility that some of the actions developed by the students can be realised directly. Free your mind, heart and soul. https://www.evolve-festival.com

Dieser Kurs wird angeboten von: evolve

What do we need? Communication package (for onboarding and didactic material for the general public and MPs) Who are we? The working group on parliamentary talks We are a working group (WG) of the Fridays For Future movement in Germany and see ourselves as the "lobby arm" of the climate movement. We are about 10 people from all over Germany who work on various climate-relevant topics and hold talks with MPs and civil servants to influence political decisions. We mainly talk to representatives of federal politics, but we also talk to state representatives and European representatives on occasion. Our aim is not only to represent our demands and positions, but also to give MPs and decision-makers a more personal connection to the movement. We do not appear publicly as a nationwide working group, this is done by the press and social media working groups. We provide our knowledge to the other working groups at federal level and the local groups in Germany. What do we need? Our goal as a working group is to establish a close relationship with members of parliament. This starts with a contact request by e-mail, in the course of our discussions we try to establish a closer relationship with the MPs and their offices and to achieve a regular exchange. Our need is that we have not yet developed a communication concept for this. We have neither a standardized branding nor an elaborated communication concept. We would need a model plan on how to communicate with both potential and already elected decision-makers. Some points that we need and can name in this regard are the following: - Information material for MPs, -> prepare content in such a way that it can be taken up by MPs - Including a short briefing on the current state of the climate crisis (the content for this is provided by us and does not have to be developed from scratch) - Brainstorming material - Position paper template -> layout (we currently use simple Word formats) - Uniform branding for business cards, emails and documents. The branding should be based on the official Fridays For Future CI - Additional material that you can think of is also welcome - Communication guidelines - Please put together how we should proceed from a first contact to a regular exchange in our communication. Our idea is to come up with a step-by-step guide or something similar that we can also give to new members of our WG. We are open to further ideas and suggestions on how we can improve our communication. We would be interested to see how other consulting offices proceed. A few more tips: We suspect that questions about our working methods and structures may arise when working on the project. We are available for questions.

Dieser Kurs wird angeboten von: Fridays For Future

The Junior Chamber International Berlin is planning an internal competition in which members can submit their charitable project ideas. The winning team will receive a budget of several thousand euros for implementation. The communication concept ensures that all members are informed, motivated and supported. It includes information campaigns and transparent evaluation processes. In this way, we guarantee that the best ideas are promoted and implemented in order to strengthen the common good. Let's achieve great things together and make the world a better place.

Dieser Kurs wird angeboten von: Wirtschaftsjunioren Berlin e.V.

The Junior Chamber International Berlin is facing a challenge: internal communication is inefficient and unclear. Information does not flow smoothly, which leads to misunderstandings and inefficiencies. The problem: The lack of structured internal communication hinders the organization's full potential. The solution: A comprehensive communication concept that includes transparency, clarity and tools. The benefit: A well-informed and connected team can implement innovative projects faster and more efficiently, boosting member satisfaction and retention. Together, we can usher in a new era of collaboration and make the Berlin Junior Chamber a role model for effective communication.

Dieser Kurs wird angeboten von: Wirtschaftsjunioren Berlin e.V.

Project overview Sustainability is no longer a niche topic, but a social task and a decisive factor in setting the course for a successful future. This also applies to tourism development in the state of Brandenburg. Together with tourism businesses and the many stakeholders, the state wants to make tourism more sustainable. The project will focus on the question of what opportunities digitalisation and AI offer to make tourism more sustainable. Aim of the project The main objective of this project is to develop concrete approaches to how digitalisation and AI in particular can drive the development towards more sustainable tourism in Brandenburg. Make a wish - that could be one result A well-founded analysis, innovative solution proposals and at least one prototype. The ecologically and economically best ideas have the potential to be further developed and actually implemented in the Brandenburg region in order to make tourism more sustainable in the long term. Possible questions - What are the challenges and potentials for sustainable tourism in Brandenburg? - Which fields of application for AI in the area of sustainable tourism in Brandenburg are conceivable? - What specific AI-supported solutions can contribute to overcoming the challenges of sustainable tourism in Brandenburg? - How can these solutions be implemented as prototypes and tested in real-life scenarios? Possible tasks - Analyse the current situation: What sustainability measures are already being implemented? Where are there challenges, where is there potential for improvement? - Identification of technologies: Which digital technologies and AI methods could be used to make tourism more sustainable? Examples could include smart travel planners, virtual tours or intelligent energy management systems. - Development of solution approaches: We are looking for innovative concepts and strategies on how these technologies can be used in practice. Expected benefits: - Environment: Reduction of the ecological footprint of tourism. - Economy: Strengthening Brandenburg's image as a sustainable destination, leading to greater attractiveness for environmentally conscious travellers in the long term. - Society: Promoting responsible and conscious tourism that supports local communities. - Prototyping: What could a prototype or mock-up for one of the proposed solutions look like? - Evaluation and presentation: How do you evaluate the feasibility and potential impact of the developed solution and discuss possible next steps for implementation?

Dieser Kurs wird angeboten von: TMB Tourismus Marketing Brandenburg

A lot has been done for people with disabilities of all kinds in recent years. Nevertheless, everyday life is often a challenge for those affected. That is why things like equal rights in the application process (which applies at Axel Springer, for example) are important for our society. At an in-house event with 1000 employees, the Experience Lab_ showed what it means to navigate the media landscape with colour blindness, for example. There are already examples of accessible advertising. Our customer Proctor & Gamble, for example, plans to only show accessible advertising on TV from 2023. What can accessible advertising look like in the 360-degree media landscape, i.e. on TV, in magazines, newspapers, online, mobile, social media, podcasts, digital out of home, etc.?

Dieser Kurs wird angeboten von: Media Impact

AI is THE topic, and not just in the media industry. The rapid and disruptive development is changing our profession, our activities and not least the entire media landscape. Axel Springer focussed on the topics of generative AI and AI at an early stage. The partnerships with OpenAI and Microsoft document this. CEO Matthias Döpfner has just announced that Axel Springer will invest 500 million euros. Bild.de users can chat with Hey_, your AI assistant. Hey_ has already answered 40 million questions and generated over 25 million visits to 250 topic worlds. Fancy a chat? Take a look: https://hey.bild.de. A co-operation with Kleinanzeigen.de has made Hey_ an interesting marketing topic. Bild.de users can use the AI tool to quickly and easily create the perfect online classified advert: https://hey.bild.de/experience/so-geht-die-perfekte-kleinanzeige-3514bd40/?icid=teaser.product.hbka What's next? That's our question to you. Which customer, which industry, which topic could become a marketing success with a customised further development of the AI tool Hey_?

Dieser Kurs wird angeboten von: Media Impact

Friedrichstadt-Palast Berlin is by far the most visited stage in Berlin and also has the largest theatre stage in the world. 100 artists perform our successful Grand Show FALLING | IN LOVE up to eight times a week. Acting, singing, dancing and acrobatics are the core elements of our productions paired with state-of-the-art stage technology in live entertainment. Our target audience is generally aged 8-99 and the Palast also inspires international guests. A holistic concept is to be developed for the latest social media channel TikTok, focussing on community building for the young target group under 30. A plan is to be developed for relevant research into topics, trends and hashtags from within the community and how followers can be gained in the long term through community building. Derived from this is the translation of topics and trends into relevant posts and the establishment of a series.

Dieser Kurs wird angeboten von: Friedrichstadt-Palast Berlin

We are a full-service IT consulting and service company. We have now decided to abolish ourselves and transform ourselves completely into a virtual AI-based service provider and consultant. We already have a prototype that needs to be tested and further developed. In the course of this, there are decisions to be made that need to be brought into line with the rapid development in the AI field. Your tasks: - Research and familiarisation with different AI solutions - Development of user scenarios - Testing the prototype - Anticipation of requirements in the B2C and B2B area, based on target group segmentation We try to accompany you as closely as possible. The aim is to ensure a stable and user-orientated concept/implementation with you. Requirements: The signing of a non-disclosure agreement is the basis for participation. Ideally, you should also have your own Mac to test the prototype (several people can also share one Mac). Translated with DeepL.com (free version)

Dieser Kurs wird angeboten von: wycomco GmbH

As part of a small editorial team, you will create articles to accompany and follow up on the lab module. - Press kit - Picture gallery - Statements from company partners and students - Social media contributions - Two after-movies Here is the example from the year 2023: https://www.srh-berlin.de/events/2024/srh-lab-project-2024 In any case, you should already have experience in operating technical equipment and creating social media content!

Dieser Kurs wird angeboten von: Lab-Modul SocialMedia-Team